May 25, 2013

The Power of Affiliate - Engaging with Consumers

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The Power of Affiliate - Engaging with Consumers
The Affiliate marketing channel, with its unique, high performance online publishers, has the power to influence and connect with the new consumer at critical points in their decision journey.






1. Catalyst
Once a consumer decides they are in need of a product or service, they start with a short list of options based on initial brand awareness. TV, radio, print, word-of-mouth, online display advertising, social media and affiliate all play an ongoing role in shaping a consumer's awareness of their brand options.
Due to the influx of marketing noise we all experience, getting through the wilderness can be challenging. Connecting with potential customers during the next phase of their journey – Evaluation – has become more important than ever.

2. Evaluation
The affiliate channel powers a variety of powerful publisher websites that provide relevant, compelling information to the consumer as they evaluate their brand options and add new ones.
For example, search engine and shopping comparison publishers let users cross-shop countless products and services all in one place. They are a key destination for consumers who now desire more control over how they interact with and learn about products. The influence of Content & Community publishers, a.k.a. the blogosphere, is also on the rise. When a trusted blogger makes a recommendation, their readers listen…and often convert.


3. Conversion
The affiliate marketing channel is well known for its ability to close the deal – it drives the highest conversion rates of any channel, as well as higher average order sizes. But more than that, affiliate marketing is uniquely aligned with today's consumer focus on value.
At a time when 55% of shoppers say they always check for deals before making a purchase***, online publishers are more critical than ever. Shopping, Coupon and Deals publishers, who are committed to creating the most comprehensive and organized collections of coupons, deals, promotions, and sales, help bargain shoppers find an ideal combination of savings opportunities at the critical point of conversion.



4. Post Conversion
Each time a consumer interacts with a brand's product or service and compares the experience with friends in their social network, they continue to builds expectations that impact their loyalty. In rare instances, the post conversion experience is so powerful that a brand is able to produce a lifetime of conversions from a customer. However, more often than not, the next purchase catalyst will trigger another decision journey for the consumer... and another marketing battle for consumer attention during their evaluation process.
*McKinsey & Company, 2009
** Forrester Consulting, 2012

5. Loyalty Loop
A hyper-competitive marketplace and the evolution of the internet as a limitless information source have dramatically impacted consumer buying behavior and loyalty. Actively loyal customers, who not only stick with a brand but energetically recommend it, are especially valuable and increasingly rare. Only a handful of brands can truly command the consumer loyalty, bypassing the evaluation phase of the consumer journey and creating a lifetime of conversions.
Whether out of laziness or choice overload, most consumers today are passively loyal – despite repeat purchases, they remain open to alternative brands if given the right reasons to switch. In today's digital world, even the most widely-recognized industry leaders must win back the well-informed consumer after every single purchase.



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What is Affiliate Marketing?

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What is Affiliate Marketing? 

 Some people remember the 1990’s as a tremendous period of growth for grunge music and Jim Carrey films. While this is true, most people will probably tell you the 90’s were responsible for this big, beautiful, technology called the World Wide Web (aka the internet, the web, the vast digital ocean of information at our finger tips). And with any new technology or media, companies quickly realized they had a new opportunity to market their products and services to consumers via the millions of websites they visit every day. With the emergence of search engines in the mid-1990’s, the internet ballooned into a massive e-commerce and information machine. Website owners were creating valuable content and providing tremendous benefits to their visitors, and these website owners wanted to be compensated for their hard work. Early forms of online advertising like CPM or fixed placement started seeing competition from emerging, more accountable forms of online advertising, like affiliate marketing. So,



 what is affiliate marketing? 

 Affiliate marketing at its very core is about relationships, a relationship between three parties: In the world of affiliate marketing, an advertiser can be a company selling a product like electronics, airline tickets, clothing or car parts, or an advertiser could also be an insurance company selling policies. The most important thing to remember is that you are an advertiser if you are ready to pay other people to help you sell and promote your business. Find out more » A publisher is an individual or company that promotes an advertiser’s product or service in exchange for earning a commission.

Advertisers contractually agree to work with a publisher, then provide the publisher with creative – in the form of links, banner or text ads or even unique phone numbers – that the publisher incorporates into their website. Find out more » The final component that completes the affiliate relationship triangle is the consumer. The consumer is the one who actually sees the ad and then makes an action (either by clicking a link or by submitting their information via a form) that takes them from the publisher’s website to the advertiser’s to complete the action, which we call a conversion. Find out more » How Does Affiliate Marketing Work? Let's face it: technology, especially the internet, can be pretty daunting to try to grasp, and with terms like malware, cursor and spam, it also seems pretty dangerous. So kudos to the guys who decided e-commerce and affiliate marketing should rely on an innocuous technology called a "cookie."

 A cookie is a technology that works with web browsers to store information like user preferences, login or registration information, and shopping cart contents. Have you ever opted-in to have a website "remember" your password and username for one of your online accounts? That's a cookie. Ever notice while searching the web for "travel deals" and you suddenly start seeing travel display banners on other websites? Those ads are appearing for you because you've been cookied (it's okay, you won't get hurt). In affiliate marketing, one task that cookies manage is to remember the link or ad the visitor to a website clicks on. Cookies can also store the date and time of the click, they can even be used to remember what kind of websites or content you like most. There are many different types of web cookies and uses, but the kind of cookie affiliate marketing relies on is called a first-party cookie.

A cookie is a technology that works with web browsers to store information like user preferences, login or registration information, and shopping cart contents. Have you ever opted-in to have a website "remember" your password and username for one of your online accounts? That's a cookie. Ever notice while searching the web for "travel deals" and you suddenly start seeing travel display banners on other websites? Those ads are appearing for you because you've been cookied (it's okay, you won't get hurt).

In affiliate marketing, one task that cookies manage is to remember the link or ad the visitor to a website clicks on. Cookies can also store the date and time of the click, they can even be used to remember what kind of websites or content you like most. There are many different types of web cookies and uses, but the kind of cookie affiliate marketing relies on is called a first-party cookie.
When a user visits a publisher's website and clicks an advertiser's creative ad, the visitor's browser receives the tracking cookie that identifies the advertiser, the publisher, the specific creative and commission amount. This data is stored within the link information in what are called "parameters" and can include even more anonymous data used for attribution.


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A lover of God and Humanity. an infoprenuer, i teach people how to make money online marketing information products. Teacher,Leader mentor and a life coach.
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